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about Storytelling
“If history were taught in the form of stories, it would never be forgotten”
Mr Kipling’s maxim can be applied to just about every professional, academic or vocational endeavor. A good story is the best way to communicate an idea, advocate for a position, sell a product or sway an opinion. Good storytelling skills are the key to clear, concise, effective and persuasive communication.
Storytelling is a powerful and effective tool in most any profession and those who are able to artfully and skillfully apply these skills have a unique advantage in the marketplace of ideas. Whether you are a salesperson, a lawyer, a teacher, a pastor, a counselor or any other professional, your effectiveness can be improved by improving your communication skills through Applied Storytelling. Alan has developed seminar and workshop programs that teach the effective application of storytelling in almost any career.